Façonnable : The Consecration of the French Riviera style

Born under the French Riviera sun, Façonnable has been tastefully revisiting its tailoring heritage in recent years. A major turning point began with the creation of a more sportswear wardrobe, in tune with the codes that have made such a success of the Nice label.
By Mélissa Darré

Created by the master-tailor Jean Goldberg in 1950 then developed by his son Albert in a casual-chic spirit, Façonnable quickly established itself as a reference on the French Riviera. Its timeless elegance succeeded in seducing the legends of the day, including actors Cary Grant and Tony Curtis when they passed through town for the Cannes Film Festival.

This identity was forgotten for a time, before being renewed with conviction from 2013, thanks to the arrival of Ludovic Le Gourrierec and Daniel Keams, respectively CEO and creative director of the brand. Reinterpreting the brand’s classics with a "modern twist," the duo are developing a range infused with the "luxury of going beyond appearances," which is making for a discreet comeback to the fashion scene.

A revival that is fully on display for the summer season, in a collection-tribute to the poet Jean Cocteau. Noble materials, delicate details and a classy but casual style are the watchwords of the collection, designed in homage to the native Parisian but adopted Provençal. It’s the perfect demonstration of the brand’s attachment to its birthplace, the French Riviera.

www.faconnable.com

Daniel Keams, the creative director of the brand
Daniel Keams, the creative director of the brand

Since his arrival in 2013, he develops a range infused with the "luxury of going beyond appearances"

© Façonnable
Façonnable, the Consecration of the French Riviera style
Façonnable, the Consecration of the French Riviera style
Born under the French Riviera sun, Façonnable has been tastefully revisiting its tailoring heritage in recent years
© Façonnable
The reinterpration of the brand’s classics
The reinterpration of the brand’s classics

A major turning point began with the creation of a more sportswear wardrobe

© Façonnable

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