Discovered by L'Occitane in 2001, at the heart of the Corsican maquis in Balagne, the Immortelle flower has not ceased to inspire the cosmetics brand since. From its Latin name Helichrysum, this extraordinary flower, which never wilts even once cut, contains exceptional anti-aging properties, particularly in Corsica, where its quality is unsurpassed.
Captured by the photographers Richard Romenville and François-Xavier Emery, the Immortelle reveals its true colors for the duration of a temporary exhibition at the L'Occitane Museum. From black and white to color, the work of these two nature lovers, who have been collaborating closely with the brand for several years, reveals the multiple steps in the culture of this rare flower.
From an organic Immortelle plantation, established since 2004, to the extraction of its incredible essential oil, an exceptional introduction is made to visitors eager to discover L'Occitane's commitment to Corsica. Awarded the special Jury Prize in the Biodiversity and Business category in 2013, part of the Business and Environment Awards of the MEDDE (French Ministry for Ecology, Sustainable Development and Energy), in partnership with ADEME (Agency for the Environment and Energy Management), this bold project has truly helped to shine a light on this flower of a thousand virtues.
Exhibition «L’Immortelle, The Sunshine of the Corsican Maquis»L'Occitane MuseumFrom 1st october to 31th december 2015ZI Saint Maurice04100 ManosqueTel: 04 92 70 32 08