Caring for Sight
Vitamin A deficiency is one of the leading causes of childhood blindness.
80% of blindness is preventable.
Every 5 seconds, someone in the world loses their sight.
LET’S DREAM OF A FUTURE WHERE EVERYONE CAN SEE
IF WE DO NOTHING, the number of visually impaired and blind people will have tripled by 2050.
OUR AIM:
To enable 10 million beneficiaries to have access to eye care by 2020.
Two ways to do this:
1. Raise funds together
2. Make a difference together.
BRAILLE
MAKING OUR PRODUCTS MORE ACCESSIBLE TO VISUALLY IMPAIRED PEOPLE
We began writing our product names in Braille (in English, the most widely understood language) in the 1990s, and have continued ever since! It's not only a way of making our products more accessible to visually impaired people; it's also a way of raising public awareness about sight loss.
SUBSIDIARIES WITH A VISION…
AND AMBITION!
Our Malaysian subsidiary got customers involved in the Race for Vision and invited them to post photos of their feet – with the words "Fight Avoidable Blindness" – on Instagram, along with the official Race for Vision hashtags. For each photo posted, L'OCCITANE Malaysia made a donation. An idea worth developing!
FIGHTING BLINDNESS IN BURKINA FASO
SHARING A MISSION WITH NGOs
In addition to supporting women in Burkina Faso, we're working with NGOs such as Light for the World and Sight Savers to eliminate blinding diseases and conditions in specific regions.
GETTING EMPLOYEES INVOLVED
PAYROLL GIVING AND RACING FOR VISION!
Our subsidiaries around the world get involved in local, sight-related projects and initiatives. Every year, L'OCCITANE employees can take part in the "Race for Vision" – a connected race that raises funds to fight visual impairment. In France, we also have a "payroll giving" scheme, enabling employees to make regular donations to sight-saving charities.
